So why should your workplace utilise colour printing?
Here at Printerbase we recently came across a fascinating article by Xerox guest blogger Aaron Slindee. In the article, Slindee was looking into, and exploring, the reasons behind why producing both invoices and marketing material in colour was helpful. It was established that printing in colour not only helped make your documents appear more professional, but also aided customers and clients to process and retain the information more effectively.
The article referred to a survey done by Harris Interactive that found customers are 54% more likely to read the marketing material if printed in colour. The study also discovered 69% understand new ideas and 76% can find information faster.
The results from this survey may aid some businesses to help reap greater benefits from their current marketing and invoicing strategies.
For more information on the benefits of printing colour please give us a call on 0800 170 7234.