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Kyocera launch new brand identity

Our partner, Kyocera, has unveiled a new brand identity, alongside their decision to enter emerging markets over the next few years.

Kyocera say: “Our brand transformation is essential to achieve our goal of helping our customers compete in the digital economy.”

New technology creates exciting opportunities for us to innovate and make the world a better place, while remaining true to our longstanding heritage and values.

Putting knowledge to work

The fundamental idea behind Kyocera’s new brand ID is to “put knowledge to work” integrating software, hardware and service solutions and maximise clients’ business potential and unifying global resources in talent and technology.

You’ll notice a revamped colour palette as well as hand drawn gestures to give a human touch to the brand.

Check out their video explaining the new branding in further detail here:

Shopping for a new machine or for ink or toner? Find your new Kyocera printer or Kyocera consumables at Printerbase.

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