Times Square was turned into a venue for the US Synchro team, who are sponsored by Epson, to participate in a Swimming In Ink event.
The tank, which is one of the largest to be constructed in Times Square, is part of the unveiling of the new range of Epson EcoTank Printers, which come with two-years' worth of ink.
“With so much anticipation building for the availability of Epson’s new EcoTank printers, ‘Swimming In Ink’ is meant to herald their arrival,” Keith Kratzberg, executive vice president of Epson America, said in a statement.
“We think the multi-colored, 17,000-gallon swim tank, combined with the precision and performance of USA Synchro, is a perfect representation of our new printing technology.”
The Epson EcoTank models feature a large ink tank, which hold two years' worth of ink, meaning that you won't be buying expensive ink cartridges every month.
Check out the Epson EcoTank Printers here.